Successful launch of the isometric role-playing game
02/16/2022 - On Friday, February 11, Amazon Games released Lost Ark, a free2play MMOARPG developed by South Korean studio Smilegate RPG. Lost Ark was overwhelmingly well received by fans, reaching more than 1.325 million concurrent players on Steam.
The Lost Ark launch boasts the following highlights:
- 1.325 million concurrent players in less than 24 hours after launch - making Lost Ark the title with the most players within 24 hours, the title with the second most concurrent players ever on Steam, and the most played MMOARPG on Steam ever.
- On Twitch, Lost Ark boasts 1.2 million concurrent viewers, 59.9 million hours watched and more than 112,000 streams.
- Just three days after launch, Lost Ark had more than 4.7 million newly registered players in the Western Hemisphere; 55 avon from America and 45 us Europe (as of February 14).
These achievements build on the pre-launch access, which has already allowed owners of the pioneer packs to play Lost Ark during the period from February 8 to February 11. During that time, Lost Ark reached 532,000 concurrent players on Steam, as well as 1.2 million concurrent viewers on Twitch.
"We are touched by and delighted with the enthusiastic response from players to Lost Ark," says Christoph Hartmann, VP of Amazon Games. "It`s a great honor to be among the top five most-played games on Steam with two titles at once, and we`re grateful to the Lost Ark and Steam communities for making this possible. We are working closely with Smilegate RPG to release more content and regular updates for Lost Ark and maintain a global community of players permanently. This is just the beginning, and we`re excited to see where the community takes us."
"Our goal is to become the most customer-centric game company ever, for both players and developers," said Mike Frazzini, VP of Games at Amazon. "Lost Ark is our first externally developed game. We`re delighted with the response from players and being able to leverage the best Amazon has to offer - from Prime Gaming to Twitch to the Amazon sales platform - to help Lost Ark reach and delight a huge audience everywhere."
Source: Press release