PUBG MOBILE, one of the world's most popular mobile games, presents impressive results of its "Play For Green" campaign. The initiative, which won the Media's Choice Award at the Playing for the Planet Awards in 2024, impressively demonstrates how gaming can help promote sustainability.

Player engagement and nature conservation

As part of the "Run For Green" event, over 20 million players ran a combined distance of 4.8 billion kilometers, which was converted into real support for nature conservation projects. Thanks to these efforts, over 750,000 square feet of ecologically important land was protected in Pakistan, Indonesia and Brazil.

In addition, the "Preservation Garden" feature, a botanical garden in Home mode, gave nearly 100 million players the opportunity to learn more about endangered plant species and their importance to the ecosystem.

Innovation through game modes

Another special feature was the map series "The Ruins of Erangel", which was developed in collaboration with Professor Mark Maslin from UCL. These maps provided insights into the potential effects of climate change and encouraged players to think about protecting the environment. Over 8,000 player-created cards were based on this template and, together with the official "Play For Green" cards, were played more than 1.4 billion times.

Sustainability through gaming

With this initiative, PUBG MOBILE proves that gaming not only provides entertainment, but can also be an effective means of sensitizing people to important issues such as environmental protection and getting them actively involved.

What is PUBG MOBILE's "Play For Green" campaign?
The campaign uses playful elements to promote environmental protection. Players were able to support real-life conservation projects through their in-game activities.

How many players took part in the campaign?
Over 20 million players took part and made a contribution to protecting the environment.

Which conservation projects were supported?
The campaign helped protect over 750,000 square feet of ecologically significant land in Pakistan, Indonesia and Brazil.

What is the "Preservation Garden" feature?
An in-game virtual botanical garden that has taught nearly 100 million players about endangered plant species.

What is "The Ruins of Erangel"?
A special series of maps co-developed by Professor Mark Maslin that taught players about the effects of climate change.